team durant city logo

Mobility

Alchemize

Balance

Adapting to the era of EV’s

Manifesto
Named after GM’s founder himself William C. Durant, who completely revolutionized the car industry and transformed Detroit. Durant City's end goal inspired this sentiment. Don’t just change the car, change the world for the car. Durant City is transforming the infrastructure of the world around it to better accommodate autonomous electric vehicles to reduce global emissions.

Storyboard

Vehicle

The miCruise concept is the answer to GM’s vision of a future with zero crashes, zero emissions, and zero congestion. It's the idea of a reimagined electric AV for the year 2039. miCruise is a fully autonomous electric vehicle that is designed to give people in the city a better user experience. We are creating better mobility and balance between the city, people, and the vehicle in a seamless way.

The vehicle design is meant to be lightweight physically and aesthetically while keeping a minimalistic design. Aimed to be environmentally friendly and easily 3D printed in minutes and recycled with no carbon footprint at end of use. The vehicle is constantly pulling energy from the city to power it; vehicle, city, user are all seamlessly integrated with the environment.

Architecture

The Architecture for Durant City is based on GM’s Vision for 2039, Zero Crashes, Zero Emissions, and Zero Congestion. We have created a city that will adapt to the era of Electric AV’s with a focus on sustainable building practices so the Gen Z’ers of tomorrow will live in a viable world thriving with nature.

user experience

Durant city provides a highly personalized experience with efficiency. Whether at home or on the road, a Durant citizen will be accompanied by their personal butlers.We have a personal hologram that supports touches and voiceover. Throughout our day it helps us plan and arrange to commute seamlessly. It also makes our time on the road more enjoyable! Passageways in Durant City make up a new universe, and everyone gets to design their identity here. During the ride, an interactive interface allows you to customize how your car looks to others. A social feature also lets you see and greet other fancy cars driving by.

Durant city is eco-friendly. There’s are dashboards throughout the city providing live updates of energy generation and consumption, reminding citizens about the goal of building an efficient and sustainable world.

materials

Meet the team

Melody Fields
IAD
Roberto Bautista
IND
Nenqing Chen
WNM